“If I just had better events... got on the right planners' lists... redesigned my website...then luxury bookings would come.”
So you invest in another destination shoot. Or buy a fancy website template. Or sign up for every networking event. Or simply raise your prices and hope it works.
But you're still not booking the clients you want at the prices you deserve.
HERE'S THE UNCOMFORTABLE TRUTH:
Here's what most wedding pros believe:
the honest answer is
Yes, build your portfolio, nurture your network, and make your brand look luxury. But those upgrades only work if your inquiry responses, discovery calls, pricing strategy, proposals, and communication skills are locked in too.
And right now, you're too close to your own business to see what you're missing.
The missing pieces are fixable - and you don't have to become a sales and marketing genius to do it.
You don't need to wait until you're "more established" or "more ready" to reach for the luxury market.
You already have what it takes to charge more. Your work is good. People like you. You've honed your craft.
They built an inquiry response that builds immediate trust, a discovery call structure that demonstrates value, a pricing presentation that positions them as the expert choice. A complete workflow that takes the guesswork out of guiding couples through the sales process.
Wedding pros who are thriving in luxury aren't winging it.
More Instagram followers won’t fix a weak inquiry response. A new website won't compensate for discovery calls that don't build value. Better on every preferred vendor list won’t help if your follow-up process loses interested couples.
You need the right framework. Not scattered tactics.
Here's what you need to hear:
✓ Fill your calendar with fewer, better weddings at higher rates.
✓ Book luxury clients who already trust you before the discovery call even starts.
✓ Raise your prices without worrying about losing clients.
Sway Mastermind teaches you everything that matters—buyer psychology, messaging, portfolio strategy, inquiry response, discovery calls, pricing, proposals, closing, referral strategy, positioning—and helps you implement all of it in real time.
When you get stuck, we show you exactly how to move forward. For the hardest pieces like copywriting and marketing strategy, we give you the actual content. The audits tell you precisely what needs fixing.
No guessing. No "figure it out later."
Business goals
Revenue plan
Buyer psychology
Pricing design
Collection design
Building value
Messaging
Buyer types
Emotional motivators
Communication styles
Discovery call questions
Selling styles
Image selection
Website UX
Social media
Content strategy
Custom proposals
Inquiry correspondence
Discovery call structure
Selling to BTS decision-makers
Discovery call practice
Closing techniques
Overcoming objections
Negotiations
Concessions
Client management
Personal brand
Communication etiquette
Surprises and delights
Upselling
Getting published
Styled shoots
Client referrals
Vendor referrals
Gifting
Professional networking
Every month follows the same rhythm:
Sam trains you on a focused, high-leverage topic
You create assets using custom tools loaded with your positioning strategy
Real coaching on real problems in your business
Week 1: Teach
Week 2: Apply
Week 3: Coach
You're assigned to a Sway Pod that becomes your advisory board for the year. They review your work, nominate you for live coaching, share monthly wins, and keep you motivated.
Katy conducts a deep dive on your business and your buyer, then we deliver a complete positioning report including your ideal client avatar, your messaging strategy, and your content playbook.
✓ Your complete positioning framework
✓ Your website optimized and portfolio curated
✓ Your social media content plan in place
✓ Every sales asset created (inquiry responses, discovery call
framework, proposals, objection scripts, follow-up sequences)
✓ AI-powered tools that execute your strategy forever
✓ A peer network that continues long after the program ends
By the end of 12 months, you have:
+ Business strategy, buyer psychology, messaging, brand voice
Complete positioning report and content playbook
+ Social media strategy, image selection, portfolio curation
Portfolio, website & personal brand uplevel
+ Inquiry response, discovery calls, pricing, proposals, objections
Completely upgraded sales infrastructure
+ Client management, personal brand, referral process
Gifting strategy, networking plan, referral templates
+ Live coaching sessions with Sam on YOUR business
+ Monthly office hours with the Ideaction team
+ Professional audits of any asset (one round per asset)
+ Quarterly celebrity guest sessions with A-list wedding pros
+ Co-working sessions to build alongside peers
What would it cost to Create all of this yourself?
LET'S TALK ABOUT THE INVESTMENT
$5,000-10,000
Positioning consultant:
$3,000-8,000
Website copywriter:
$5,000-10,000
Sales coach:
$500-1,000
Proposal templates:
$2,000-3,000
Custom AI GPT development:
$300-500
Portfolio audit:
Priceless
One single tear rolling down your credit card's face:
$16,000-30,000+ 😬
Total if you hired experts separately: *
*And that's assuming you even know WHICH experts to hire and in what order.
How many inquiries will you lose while your inquiry response is weak?
How many discovery calls will end with "we'll think about it" because you didn't build enough value?
How many months will you spend at lower prices because you don't have the positioning to support luxury rates?
Or you could spend years figuring it out through trial and error:
Every month you're missing critical pieces in your buyer journey, you're leaving money on the table. Not just in lost bookings, but also in the prices you could charge if you had the right approach.
Sway Mastermind is $7140 for the year (595/mo for 12 months).
That's less than most wedding pros spend on styled shoots, website redesigns, and random courses in a single year.
But that's nothing compared to the amount of money you're missing out on by not booking a few (or a ton) more weddings. Or raising your prices a little (or a lot) for the rest of your career.
ENROLLMENT IS NOW CLOSED. CLICK BELOW TO LEARN MORE ABOUT THE PROGRAM AND JOIN THE WAITLIST.
Just $595/Month
✓ Access to Ideaction's powerful AI tools
✓ Brand voice & personality guide
✓ Social media content calendar template
✓ Referral network templates (client + vendor)
✓ Networking strategy guide
✓ Email templates for entire buyer journey
✓ Competitive advantage formulas
✓ Revenue forecaster and budget tools
✓ Buyer-type cheat sheet
✓ 12 months of TEACH-APPLY-COACH sessions (3 per month, 90 mins each)
✓ Lifetime access to masterclass library
✓ Guaranteed personal live coaching session(s)
✓ Monthly co-working sessions with your mastermind peers
✓ (1) 60-minute 1:1 private session with Sam
From Sam Jacobson, buyer psychology expert and wedding industry business strategist, who has coached 1000+ wedding professionals on luxury sales strategies.
With a 12-month commitment
✓ Complete brand messaging strategy
✓ Custom AI GPTs loaded with YOUR positioning for all sales assets
✓ Professional website audit with easy-to-implement action items
✓ Image selection audit for social media, portfolio and website
✓ Email responses for your inquiries
✓ Discovery call questions
✓ Pricing & package audit
✓ Custom proposal template + copywriting
✓ Objection handling scripts
✓ 10% off agency services
Built by you WITH expert guidance from the Ideaction team
Ready-to-use resources built on proven frameworks
More than $20,000 in Total Program Value
Absolutely Blown Away by SWAY Mastermind. I walked away with every tool I needed—and plenty I didn’t even know I needed. It’s worth every penny. If you’re ready to put in the work and build the business you’ve always dreamed of, this is the mastermind to join.
Hannah Way
Hannah Way Photography
It's impossible to summarize all the benefits I found with the program, but what I can say - through personal 1 on 1 time with Sam, monthly group masterclasses, amazing done-for-you templates, and audits of every aspect of my business - SWAY was both the magnifier of AND the fix for all my businesses weaknesses.
You Can Do This!
Sway Mastermind offers everything you need to attract more ideal couples and book clients at higher prices. We’re so confident you’ll see success with our program that we’re doing what almost no other mastermind offers.
A satisfaction guarantee.
If you participate in the learning sessions, implement the applications, and tap into the template/guide/tutorial library and still don’t see the value, we’ll let you leave the program without fulfilling your 12-month commitment.
We know you can do this with our guidance and support!
60-day satisfaction Guarantee
Our Sincere
Immediately:
The 2026 Sway Mastermind enrollment is open through March 5th.
Here's what happens when you enroll:
Within 2 weeks:
Within 90 days:
By Month 12:
Sway was transformational for me and my business. The depth and breadth of Sam’s insight into every level of the wedding industry can help anyone grow in nearly every area of their business.
- Kevin Unger
Photographer
Morning Light Photography
SWAY is a Mastermind, but it is truly a Masterclass in sales, marketing, and communications for your business. Adding the SWAY resources to your personal and business toolkit is a true value-add.
- David Landgraf
Planner
Make It Happen Management
The Sway Mastermind has been such a blessing for my husband and me over the past year! With Sam’s incredible guidance through Sway, we were able to grow our business in a way that felt both strong and sustainable while also allowing us to better serve our couples
- Gracie Felix
videographer
Felix Wedding Films
Here's what most people miss:
WAIT. BEFORE YOU CLICK THAT BUTTON...
Not everyone who enrolls in Sway gets the same experience
We're capping enrollment at 50 total spots—but the earlier you enroll, the more you receive.
This isn't a gimmick. It's how we reward people who commit decisively.
Early Bird List members who enroll by February 18 at 11:59pm EST, AND the first 10 people from the general public
$2,200+
Spots 11-20, OR anyone who enrolls at our February/March conferences (regardless of timing)
$1,500+
$800+
We're not playing games with fake scarcity. These tiers are real, the spots are limited, and once they're gone, enrollment closes until 2027.
Every day you delay is another tier that might fill up.
They're the ones who recognize the opportunity and commit.
Your move.
The people who transform their businesses in Sway Mastermind aren't the ones who "think about it."
Every month you wait is another month of:
The wedding pros who are thriving right now didn't figure this out on their own. They stopped waiting for "someday when they're more ready" and got expert guidance to build the blueprint and toolkit their business needed.
The question to ask yourself:
"If I wait another year, what will that cost me in lost revenue, stress, and opportunities I'll never get back?"
The foundation doesn't build itself. And your success can't wait any longer.
Enrollment is now closed. Click below to join the waitlist for 2027.
I am SO glad I took a chance on this mastermind. It was absolutely the right choice for me and had totally propelled me in a new direction with my business. I got 25 inquiries for December which is almost 50% more than I got at the same time the year previous. More importantly, the inquiries I am getting are so much more in line with my ideal client.
Blair
aeternum artistry
Sway is an amazing program and wealth of knowledge. I think every professional needs it as a foundation for their business.
Sway Mastermind made a positive impact on my sales. Last year I photographed 20 weddings and filled my calendar, while increasing my average price by 46%.
I learned SO much - more than I can even put to immediate use, though what I have already put into practice has helped tremendously. However, I know what I learned will carry me through the next several years in business and allow me to make many improvements over time. The information I learned will also grow WITH me - strategies I can use and adjust for years as my business evolves.
Absolutely love this Mastermind! I thought I was done with wedding education but this was unlike any of the education I've done in the past. I knew this was something I needed to take my business to the next level. Since learning from Sam and working with his team which helped identify my ideal client and what I need to work on my brand, I've seen great success in my business in 2026.
Within 12 months, you will have:
✓ Complete marketing strategy (ideal client avatar, messaging, brand voice)
✓ Every sales asset built (inquiry responses, discovery framework, proposals, objection scripts, follow-up sequences)
✓ Professional audits of your website, social media, portfolio, and pricing
✓ Custom AI tools loaded with your marketing and sales strategy
✓ 1:1 and live coaching sessions with Sam
✓ A peer network through your Sway Pod
We've guided over 1,000 wedding professionals with coaching based on all these components, including 130+ Sway Masterminders. We know what works.
If you show up, do the work, and engage with the mastermind, you WILL leave with a marketing and sales system that works.
This is done-WITH-you, not done-FOR-you. You have to show up.
But here's what we know:
When wedding pros a system that works instead of seeking an "easy button" they book better clients at higher prices with less stress.
You already have what it takes. You just need the right framework and support to build it.
Enrollment is now closed. Click below to join the waitlist for 2027.
Sam isn't a wedding vendor turned coach who figured things out for their own business and decided to teach it.
He's spent nearly 10 years as a business consultant and strategist studying buyer psychology, behavioral economics, decision-making science, and luxury purchasing behavior, then applying those principles specifically to wedding professionals.
Most wedding industry education teaches you what worked for ONE vendor in ONE market. Sam teaches you the psychology behind why luxury buyers make decisions, so you can apply it to YOUR business, YOUR market, YOUR ideal client.
His background combines formal behavioral economics training, operational leadership, luxury sales experience, and professional writing—not just personal success stories.
✅ You want a real, lasting solution, not another quick fix or magic formula
✅ You're ready to go deep with your business strategy and follow a proven approach
✅ You're willing to look honestly at what's not working and make changes
✅ You’re willing to follow a new system and implement what you learn
✅ You’re ready to show up for yourself
❌
This is not for you if:
❌ You'd prefer a get-rich-quick scheme that'll fall apart faster than a buttercream cake in a Texas summer
❌ You're good with the business equivalent of duct tape and prayers
❌ You like staying stuck where you are (no judgment, comfort zones are cozy)
❌ You prefer cobbling together ideas from podcasts and Facebook groups like some kind of business Frankenstein
❌ You'd rather complain about your problems than fix them (again, we get it, complaining is honestly pretty fun)
This is for you if:
✅
If you're looking for a no-fluff, highly actionable way to grow your business and sales skills, I don't think a better option exists for our industry!
- Erika Aileen
photographer
erika aileen photography
Sam's education and tutoring has completely changed my approach my clients - bringing my business to a very high level.
- Federica Beni
planner & event designer
federica beni events
Sway Mastermind offered valuable insights into buyer psychology and gave me the tools to level up my skills as a wedding venue owner.
- MaryBeth Romagnoli
venue owner
windridge estates
Having a mentor who doesn’t just advise, but genuinely roots for your growth, is rare. And having a team that brings generous support and unlocks your potential is pure gold.
- Larisa Shorina
PHOTOGRAPHER
LARISA SHORINA PHOTOGRAPHY
I’m not trying to sway your decision…
(Okay yes I am, that's literally my job. But also here are genuine answers to questions we hear constantly.)
If you need more inquiries and bookings from the right couples and want to charge more for your services, you’re ready.
Yes. If you're not a wedding professional, there are more applicable programs out there tailored to your industry. This would not be a wise investment for you.
Any and all types in the wedding industry. Our client roster includes planners, designers, photographers, venues, videographers, DJs, bands, floral designers, HMUAs, caterers, stationers, décor rentals, linen rentals, and officiants. We've helped them all, and we can help you, too.
You're at the perfect stage to join. You can save years of wasted time, because this mastermind is a step-by-step to success with affluent buyers. Luxury brands are created, not born. We'll show you how to build an online presence, collateral, buying experience, and client journey all worthy of a luxury brand.
Sway Mastermind gives you the strategies and tactics to raise your prices even more, even faster, and close business even more consistently. The done-WITH-you deliverables and audits can easily be geared to get you from luxe to ultra-luxe, and the sales training works at the absolute highest levels in the industry.
We recommend not putting all your eggs in one basket. Instead, create diverse sources of business with social media, SEO, blogging and referrals from your past and current clients (all of which are covered in the mastermind). And remember: Everyone else you're competing with for business is also getting referrals from the same planners. In this situation, the key to success is knowing how to book more couples, and we dig deep into this throughout the mastermind.
You'll APPLY (not just learn about): Complete messaging strategy, social media strategy, inquiry response approach, discovery call framework, pricing structure, custom proposals, objection handling scripts, follow-up sequences, referral networks, personal brand strategy, and networking plan. Plus buyer psychology, communication styles, imagery selection and the science behind luxury purchasing decisions.
Sway Mastermind is an incredible complement to any work we've already done for you. Sam will customize the program inclusions to accommodate your previous purchases, ensuring you get the same value.
Most programs teach you concepts and hope you implement. Sway is a done-WITH-you intensive where you actually build every asset during the program. You leave with completed toolkit, not just notes.
Yes. You’ll receive access to Ideaction’s entire collection of hidden webpages for Showit, including templates for custom proposals, inquiry responses, and referral partners in addition to a full library of masterclasses on key topics.
3 sessions per month at 90 minutes each = 4.5 hours of structured monthly training. Plus a few hours throughout the year for positioning interviews and asset creation BUILD sessions.
Yes. We will post in a video library you'll have access to forever.
Zoom. Plus, we have a private professional on-line community for questions and peer-to-peer connections between group sessions.
Live coaching sessions are 25-30-minute "hot seat" sessions where Sam works on YOUR specific business challenges. They are 100% optional. Your Sway Pod nominates you, and you're guaranteed (1) hot seat during the year (we'll add extra sessions if needed to ensure everyone gets their turns).
Groups of 5 people who become both your accountability partners and board of directors. You review each other's work, share monthly metrics, support hot-seat prep, and show up for co-working sessions.
Katy will personally interview you for 2 hours to build your messaging strategy. You'll get an opportunity for live coaching coaching sessions with Sam (25-30 mins each). Each audit and review you receive will be tailored to your business, with personalized recommendations. No other mastermind or group program in the wedding industry gives you as much individual attention as Sway Mastermind.
Email Sam, and he can answer any questions you have directly.
You Can Do This!
Sway Mastermind offers everything you need to attract more ideal couples and book clients at higher prices. We’re so confident you’ll see success with our program that we’re doing what almost no other mastermind offers.
A satisfaction guarantee.
If you participate in the learning sessions, implement the applications, and tap into the template/guide/tutorial library and still don’t see the value, we’ll let you leave the program without fulfilling your 12-month commitment.
We know you can do this with our guidance and support!
60-day satisfaction Guarantee
Our Sincere
✓ Complete positioning report and brand deep-dive with Katy
✓ Ideal client avatar with psychographics
✓ Brand voice and messaging strategy
✓ Buyer-type breakdown with communication recommendations
✓ Social media content strategy and calendar
✓ Image selection for portfolio and website (professional audit)
✓ Website messaging audit with action items
✓ Custom AI tools for content creation
✓ Inquiry response templates and GPT
✓ Discovery call framework and question builder GPT
✓ Pricing structure audit with recommendations
✓ Custom proposal template and copywriting
✓ Objection handling scripts and GPT
✓ Follow-up sequence templates
Sam delivers focused training on one topic (90 mins)
You create the actual asset with expert guidance (90 mins)
Real, live coaching on real business challenges (90 mins)
You Can Do This!
Sway Mastermind offers everything you need to attract more ideal couples and book clients at higher prices. We’re so confident you’ll see success with our program that we’re doing what almost no other mastermind offers.
A satisfaction guarantee.
If you participate in the learning sessions, implement the applications, and tap into the template/guide/tutorial library and still don’t see the value, we’ll let you leave the program without fulfilling your 12-month commitment.
We know you can do this with our guidance and support!
60-day satisfaction Guarantee
Our Sincere
The difference between where you are now and consistently booking luxury clients at premium prices isn't another styled shoot.
It's not a better Instagram feed or one more networking event.
It’s the foundation: The strategic pieces that come BEFORE the perfect portfolio. The buyer journey that moves couples from inquiry to signed contract. The marketing messages that supports luxury prices.
And you already have what it takes to build it.
12 months. Every part of the buyer's journey upgraded. Expert guidance at every step.
2026 is your year to upgrade everything in your marketing and sales process.
Are you ready?
You don't need to wait until you're "more established" or "more ready." You need expert guidance to see your blind spots and a proven system to fill the gaps.