Sway Mastermind

ENROLLMENT IS NOW CLOSED. CLICK BELOW TO LEARN MORE ABOUT THE PROGRAM AND JOIN THE WAITLIST.











The step-by-step system 1,000+ wedding pros used to level up into luxury

An immersive sales and marketing program for wedding pros











GET THE DETAILS

“If I just had better events... got on the right planners' lists... redesigned my website...then luxury bookings would come.”

So you invest in another destination shoot. Or buy a fancy website template. Or sign up for every networking event. Or simply raise your prices and hope it works.

But you're still not booking the clients you want at the prices you deserve.

You think the “luxury problem” can be fixed with a rebrand, more referrals, or a better portfolio.

HERE'S THE UNCOMFORTABLE TRUTH:

Here's what most wedding pros believe: 

the honest answer is

It's not one Fix.
It's a complete
 sales system Upgrade

Yes, build your portfolio, nurture your network, and make your brand look luxury. But those upgrades only work if your inquiry responses, discovery calls, pricing strategy, proposals, and communication skills are locked in too.

And right now, you're too close to your own business to see what you're missing.

The missing pieces are fixable - and you don't have to become a sales and marketing genius to do it.

The Good News?

here's the Best Part

You don't need to wait until you're "more established" or "more ready" to reach for the luxury market.

You already have what it takes to charge more. Your work is good. People like you. You've honed your craft. 

You just need a proven framework to attract and book more ideal clients at higher prices, and a guide to show you how to use it for YOUR business.

You listen to the podcasts, and attend the free panels and workshops, and try what you hear from speakers on stage. 

You need an outside perspective and a systematic solution to fix it, not another piecemeal tactic.

HERE'S WHY YOU CAN'T FIX THIS ALONE:

Keep DIYing it...or take a proven shortcut.

They built an inquiry response that builds immediate trust, a discovery call structure that demonstrates value, a pricing presentation that positions them as the expert choice. A complete workflow that takes the guesswork out of guiding couples through the sales process.


Wedding pros who are thriving in luxury aren't winging it. 

One that's simple to implement and proven to work with 1,000+ wedding pros. 

Why make this harder than it needs to be?

But let's be clear:

  • Trial and error is slow and stressful.
  • Faking it till you make it creates anxiety.
  • Learning from mistakes is financially painful.






Get the detailsGET THE DETAILS

More Instagram followers won’t fix a weak inquiry response. A new website won't compensate for discovery calls that don't build value. Better on every preferred vendor list won’t help if your follow-up process loses interested couples.

You need the right framework. Not scattered tactics.


But you won't get there by doing more of what you're already doing.

Here's what you need to hear:

The luxury market is within reach

Because when you build the right structure, you can:

This isn't about working harder. It's about selling smarter.

GET THE DETAILSGET THE DETAILS

✓ Fill your calendar with fewer, better weddings at higher rates.

✓ Book luxury clients who already trust you before the discovery call even starts.

✓ Raise your prices without worrying about losing clients.

Sway Mastermind

A 12-month program where you design your luxury marketing and sales strategy with expert guidance every step of the way.

Sway Mastermind teaches you everything that matters—buyer psychology, messaging, portfolio strategy, inquiry response, discovery calls, pricing, proposals, closing, referral strategy, positioning—and helps you implement all of it in real time.

When you get stuck, we show you exactly how to move forward. For the hardest pieces like copywriting and marketing strategy, we give you the actual content. The audits tell you precisely what needs fixing.

No guessing. No "figure it out later."

Introducing 

Topics Covered

Business goals
Revenue plan
Buyer psychology
Pricing design
Collection design
Building value
Messaging
Buyer types
Emotional motivators
Communication styles
Discovery call questions
Selling styles
Image selection
Website UX
Social media
Content strategy
Custom proposals
Inquiry correspondence

Discovery call structure
Selling to BTS decision-makers
Discovery call practice
Closing techniques
Overcoming objections
Negotiations
Concessions
Client management
Personal brand
Communication etiquette
Surprises and delights
Upselling
Getting published
Styled shoots
Client referrals
Vendor referrals
Gifting
Professional networking


+ One year of 3x/month group sessions led by Sam

+  Lifetime access to masterclass library filled with sales & marketing training

+ Live Q&A to dive deep into your questions about your business

+ 1:1 session with Sam to discuss your business goals & strategy to reach them

+ Monthly co-working sessions with your mastermind peers for accountability & support

From one of the most respected (and trusted) business coaches in the wedding industry and Ideaction Consulting founder, Sam Jacobson. 

Laser-focused marketing & sales training

+ Ideal client avatar with psychographics to help you identify & attract the right couples

+ Buyer-type report with recommendations on how to overcome objections

+ Marketing message strategy developed specifically for your business

+ Image selection recommendations for your portfolio and website

+ Website & portfolio reviews with suggested action items

+ Inquiry, pricing & package audits

+ Custom proposal template with copy

Directly from the Ideaction Consulting team 

Best-in-class, done-for-you agency services 

+ Brand voice & personality guide

+ Referral and networking strategy

+ Website add-on page templates

+ Gifting guides

+ Inquiry & email templates

+ Discovery call questions

+ Competitive advantage formulas

+ Image selection guide

+ Buyer-type cheat sheet

+ Revenue forecaster and budget


Built off proven frameworks we use with our one-on-one clients to guide & grow their businesses. 

Templates, guides, and tutorials

$12,000 Value

$5,500 Value

$2,200 Value

ENROLLMENT FOR 2026 IS NOW CLOSED. CLICK BELOW TO JOIN THE WAITLIST.

Just $595/Month

With a 12-month commitment

More than $20,000 in Total Program Value

JOIN THE WAITLIST

You don't just learn. You build.

Every month follows the same rhythm:


Sam trains you on a focused, high-leverage topic


You create assets using custom tools loaded with your positioning strategy


Real coaching on real problems in your business

Week 1: Teach 

Week 2: Apply

Week 3: Coach

WHAT MAKES THIS DIFFERENT:

You don't work alone. You work with your crew.

You're assigned to a Sway Pod that becomes your advisory board for the year. They review your work, nominate you for live coaching, share monthly wins, and keep you motivated.

You don't start from scratch. You start with your foundation.

Katy conducts a deep dive on your business and your buyer, then we deliver a complete positioning report including your ideal client avatar, your messaging strategy, and your content playbook. 

You don't leave with notes. You leave with everything done.

✓ Your complete positioning framework
✓ Your website optimized and portfolio curated
✓ Your social media content plan in place
✓ Every sales asset created (inquiry responses, discovery call
    framework, proposals, objection scripts, follow-up sequences)
✓ AI-powered tools that execute your strategy forever
✓ A peer network that continues long after the program ends

By the end of 12 months, you have:


+ Business strategy, buyer psychology, messaging, brand voice

Complete positioning report and content playbook

Months 1-3: Foundation

The 12-Month Journey:

Months 4-6: Attraction

+ Social media strategy, image selection, portfolio curation

Portfolio, website & personal brand uplevel

Months 7-10: Conversion

+ Inquiry response, discovery calls, pricing, proposals, objections

Completely upgraded sales infrastructure

+ Client management, personal brand, referral process

Gifting strategy, networking plan, referral templates

Months 11-12: Retention & Growth

Plus Throughout the Year (depending on when you sign up):

+ Live coaching sessions with Sam on YOUR business
+ Monthly office hours with the Ideaction team
+ Professional audits of any asset (one round per asset)
+ Quarterly celebrity guest sessions with A-list wedding pros
+ Co-working sessions to build alongside peers


  • Social media strategy, image selection, portfolio curation
  • Guaranteed at least (1)hot seat coaching sessions with Sam on YOUR business
  • Monthly office hours with the Ideaction team
  • Professional audits of any asset (one round per asset)
  • Quarterly celebrity guest sessions with A-list wedding pros
  • Private Slack community for daily support
  • Co-working sessions to build alongside peers
  • 10% off agency services

JOIN THE WAITLIST

What would it cost to Create all of this yourself?

LET'S TALK ABOUT THE INVESTMENT

$5,000-10,000

Positioning consultant:

$3,000-8,000

Website copywriter:

$5,000-10,000

Sales coach:

$500-1,000

Proposal templates:

$2,000-3,000 

Custom AI GPT development:

$300-500

Portfolio audit:

Priceless

One single tear rolling down your credit card's face:

$16,000-30,000+ 😬

Total if you hired experts separately: *

*And that's assuming you even know WHICH experts to hire and in what order.

How many inquiries will you lose while your inquiry response is weak?

How many discovery calls will end with "we'll think about it" because you didn't build enough value?

How many months will you spend at lower prices because you don't have the positioning to support luxury rates?


Or you could spend years figuring it out through trial and error:

Every month you're missing critical pieces in your buyer journey, you're leaving money on the table. Not just in lost bookings, but also in the prices you could charge if you had the right approach.

Sway Mastermind is $7140 for the year (595/mo for 12 months).

That's less than most wedding pros spend on styled shoots, website redesigns, and random courses in a single year.

But that's nothing compared to the amount of money you're missing out on by not booking a few (or a ton) more weddings. Or raising your prices a little (or a lot) for the rest of your career.

JOIN THE WAITLIST

The cost of NOT having the right process in place.

Here's what most wedding pros don't calculate:

ENROLLMENT IS NOW CLOSED. CLICK BELOW TO LEARN MORE ABOUT THE PROGRAM AND JOIN THE WAITLIST.

Just $595/Month

JOIN THE WAITLIST

✓ Access to Ideaction's powerful AI tools
✓ Brand voice & personality guide 
✓ Social media content calendar template 
✓ Referral network templates (client + vendor) 
✓ Networking strategy guide 
✓ Email templates for entire buyer journey
✓ Competitive advantage formulas 
✓ Revenue forecaster and budget tools 
✓ Buyer-type cheat sheet

Templates, Guides, and Tools

✓ 12 months of TEACH-APPLY-COACH sessions (3 per month, 90 mins each)
✓ Lifetime access to masterclass library
✓ Guaranteed personal live coaching session(s) 
✓ Monthly co-working sessions with your mastermind peers 
✓ (1) 60-minute 1:1 private session with Sam

From Sam Jacobson, buyer psychology expert and wedding industry business strategist, who has coached 1000+ wedding professionals on luxury sales strategies.

Laser-focused marketing & sales training 

With a 12-month commitment

✓ Complete brand messaging strategy
✓ Custom AI GPTs loaded with YOUR positioning for all sales assets 
✓ Professional website audit with easy-to-implement action items 
✓ Image selection audit for social media, portfolio and website
✓ Email responses for your inquiries 
✓ Discovery call questions 
✓ Pricing & package audit 
✓ Custom proposal template + copywriting 
✓ Objection handling scripts 
✓ 10% off agency services 

Done-With-You Deliverables

Built by you WITH expert guidance from the Ideaction team

Ready-to-use resources built on proven frameworks

More than $20,000 in Total Program Value

Absolutely Blown Away by SWAY Mastermind. I walked away with every tool I needed—and plenty I didn’t even know I needed. It’s worth every penny. If you’re ready to put in the work and build the business you’ve always dreamed of, this is the mastermind to join.

Hannah Way

Hannah Way Photography

It's impossible to summarize all the benefits I found with the program, but what I can say - through personal 1 on 1 time with Sam, monthly group masterclasses, amazing done-for-you templates, and audits of every aspect of my business - SWAY was both the magnifier of AND the fix for all my businesses weaknesses. 

Matt Thelen

Matt Thelen Entertainment

You Can Do This!

Sway Mastermind offers everything you need to attract more ideal couples and book clients at higher prices. We’re so confident you’ll see success with our program that we’re doing what almost no other mastermind offers.

A satisfaction guarantee.

If you participate in the learning sessions, implement the applications, and tap into the template/guide/tutorial library and still don’t see the value, we’ll let you leave the program without fulfilling your 12-month commitment. 

We know you can do this with our guidance and support!





60-day satisfaction Guarantee

Our Sincere

  • Welcome package ships to your inbox
  • Added to private online community
  • Assigned to your Sway Pod (your hand-selected crew for the year)
  • Orientation session scheduled

Immediately:

+

The 2026 Sway Mastermind enrollment is open through March 5th.

READY TO BUILD YOUR FOUNDATION?

Here's what happens when you enroll:

  • Katy schedules your brand strategy interview
  • Month 1 training begins (Business Strategy + Goals)
  • You start building alongside your pod

Within 2 weeks:

+

  • Complete positioning report delivered
  • Custom AI GPTs unlocked
  • Foundation complete, ready to build marketing and sales assets

Within 90 days:

+

  • Every sales asset created and audited
  • Live coaching sessions completed
  • Complete marketing and sales suite in place
  • Peer network that continues beyond the program

By Month 12:

+

Investment: 595/mo for 12 months (7140 total)

ENROLLMENT IS NOW CLOSED. CLICK BELOW TO JOIN THE WAITLIST.

JOIN THE WAITLIST

Sway was transformational for me and my business. The depth and breadth of Sam’s insight into every level of the wedding industry can help anyone grow in nearly every area of their business.

- Kevin Unger

Photographer
Morning Light Photography

SWAY is a Mastermind, but it is truly a Masterclass in sales, marketing, and communications for your business. Adding the SWAY resources to your personal and business toolkit is a true value-add.  

- David Landgraf

Planner
Make It Happen Management

The Sway Mastermind has been such a blessing for my husband and me over the past year! With Sam’s incredible guidance through Sway, we were able to grow our business in a way that felt both strong and sustainable while also allowing us to better serve our couples

- Gracie Felix 

videographer
Felix Wedding Films

Here's what most people miss:

WAIT. BEFORE YOU CLICK THAT BUTTON...

Not everyone who enrolls in Sway gets the same experience


We're capping enrollment at 50 total spots—but the earlier you enroll, the more you receive.
This isn't a gimmick. It's how we reward people who commit decisively.


How the member structure works:

Early Bird List members who enroll by February 18 at 11:59pm EST, AND the first 10 people from the general public

$2,200+

What you get:

Total additional value: 

Who gets this:

  • 10% discount on entire program ($540/month instead of $595/month = save $720)
  • 3 hours of design services OR 1 page of website copywriting ($900 value)
  • Priority scheduling for all done-for-you services (brand strategy, live coaching, office hours, audits)
  • VIP hours with Abby from Duet (plus other celebrity guests throughout the year)
  • Live coaching guarantee 
  • Website and social media office hours access
  • Early access to all sales training masterclasses
  • 10% off all agency services beyond the program

Tier 1: "VIP Level" (Spots 1-10)

Perk Level Filled -
No Longer Available

Spots 11-20, OR anyone who enrolls at our February/March conferences (regardless of timing)

$1,500+

What you get:

Total additional value: 

Who gets this:

  • 3 hours of design services OR 1 page of website copywriting ($900 value)
  • Priority scheduling for done-for-you services
  • VIP hours with Abby from Duet (plus other celebrity guests)
  • Live coaching guarantee
  • Website and social media office hours access
  • Early access to sales training masterclasses
  • 10% off agency services

Tier 2: "Inner Circle" (Spots 11-20)

Perk Level Filled -
 No Longer Available

$800+

What you get:

Total additional value: 

  • 1 hour of design services ($300 value)
  • VIP hours with Abby from Duet (plus other celebrity guests)
  • Live coaching guarantee
  • Website and social media office hours access
  • Early access to sales training masterclasses
  • 10% off agency services

Tier 3: "Early Enrollment" (Spots 21-30)

Perk Level Filled -
 No Longer Available

What you get:

  • Full Sway Mastermind program ($20K+ value)
  • Website and social media office hours access
  • 10% off agency services

(This is still an incredible program—you're just not getting ALL the bonuses).

Tier 4: "Standard Enrollment (Spots 31-50)

Perk Level Filled -
 No Longer Available

Timing. That's it.

We're not playing games with fake scarcity. These tiers are real, the spots are limited, and once they're gone, enrollment closes until 2027.

The difference between VIP and Standard?

If you know you want to join Sway, waiting costs you money and benefits

ENROLLMENT IS NOW CLOSED. CLICK BELOW TO JOIN THE WAITLIST.

Every day you delay is another tier that might fill up.





They're the ones who recognize the opportunity and commit.

Your move.

The people who transform their businesses in Sway Mastermind aren't the ones who "think about it."

JOIN THE WAITLIST

HERE'S THE BOTTOM LINE:

You Don't Have Time to Mess Around With Trial and Error

2026 IS YOUR YEAR TO FIX THE FOUNDATION

Every month you wait is another month of:


The wedding pros who are thriving right now didn't figure this out on their own. They stopped waiting for "someday when they're more ready" and got expert guidance to build the blueprint and toolkit their business needed.

❌  Lost bookings because your inquiry response doesn't build trust

❌  Lower prices because your positioning doesn't support luxury rates

❌  Missed opportunities because your discovery calls don't demonstrate value

❌  Wasted energy on tactics that don't address the real problem
JOIN THE WAITLIST

The question to ask yourself:

"If I wait another year, what will that cost me in lost revenue, stress, and opportunities I'll never get back?"


The foundation doesn't build itself. And your success can't wait any longer.


Enrollment is now closed. Click below to join the waitlist for 2027.

I am SO glad I took a chance on this mastermind. It was absolutely the right choice for me and had totally propelled me in a new direction with my business. I got 25 inquiries for December which is almost 50% more than I got at the same time the year previous. More importantly, the inquiries I am getting are so much more in line with my ideal client.

Blair

aeternum artistry

Sway is an amazing program and wealth of knowledge. I think every professional needs it as a foundation for their business.

Nathan Jaffan

Nathan Jaffan Photography

Kate Morris

KATE ANN PHOTOGRAPHY




Sway Mastermind made a positive impact on my sales. Last year I photographed 20 weddings and filled my calendar, while increasing my average price by 46%.

I learned SO much - more than I can even put to immediate use, though what I have already put into practice has helped tremendously. However, I know what I learned will carry me through the next several years in business and allow me to make many improvements over time. The information I learned will also grow WITH me - strategies I can use and adjust for years as my business evolves.

Erin Copple

Clover Event Design

Absolutely love this Mastermind! I thought I was done with wedding education but this was unlike any of the education I've done in the past. I knew this was something I needed to take my business to the next level. Since learning from Sam and working with his team which helped identify my ideal client and what I need to work on my brand, I've seen great success in my business in 2026.

Andy Ew

SIXTEEN 9 FILMS

Within 12 months, you will have:










Here's what the program delivers:

OUR COMMITMENT TO YOU

✓ Complete marketing strategy (ideal client avatar, messaging, brand voice)

✓ Every sales asset built (inquiry responses, discovery framework, proposals, objection scripts, follow-up sequences)

✓ Professional audits of your website, social media, portfolio, and pricing

✓ Custom AI tools loaded with your marketing and sales strategy

✓ 1:1 and live coaching sessions with Sam

✓ A peer network through your Sway Pod

We've guided over 1,000 wedding professionals with coaching based on all these components, including 130+ Sway Masterminders. We know what works.

If you show up, do the work, and engage with the mastermind, you WILL leave with a marketing and sales system that works.


This is done-WITH-you, not done-FOR-you. You have to show up.








Here's what we can't guarantee:

But here's what we know:

When wedding pros a system that works instead of seeking an "easy button" they book better clients at higher prices with less stress.

You already have what it takes. You just need the right framework and support to build it.

Enrollment is now closed. Click below to join the waitlist for 2027.

JOIN THE WAITLIST

We can't make you implement what you build.
We can't force you to raise your prices.
We can't book clients for you.

TRUSTED BY

Sam isn't a wedding vendor turned coach who figured things out for their own business and decided to teach it.

He's spent nearly 10 years as a business consultant and strategist studying buyer psychology, behavioral economics, decision-making science, and luxury purchasing behavior, then applying those principles specifically to wedding professionals.



Why listen to Sam Jacobson?

  • Formal training in behavioral economics (Certificate in Applied Behavioral Economics, Texas A&M, 2023)

  • Founder and Head Coach of Ideaction Consulting since 2016, specializing in wedding industry marketing and sales

  • Former Director of Operations for Todd Events, bringing real operational leadership experience

  • Nearly a decade in luxury hospitality and event sales as Lodging Director and Event Sales Manager at Roche Harbor Resort

  • Coached 1,000+ wedding professionals on attracting and closing luxury clients

  • Built frameworks based on behavioral science, not industry gossip or random tactics

  • Created the positioning and sales approaches used by top wedding pros across every vendor category

His background:

What makes his approach different:

Most wedding industry education teaches you what worked for ONE vendor in ONE market. Sam teaches you the psychology behind why luxury buyers make decisions, so you can apply it to YOUR business, YOUR market, YOUR ideal client.

His background combines formal behavioral economics training, operational leadership, luxury sales experience, and professional writing—not just personal success stories.


  • Katy Jacobson: Brand strategist
  • Steph: Sway community and client experience manager
  • Lauren: Professional copywriter and strategist
  • Maia: Image and website auditor

The Ideaction team includes:

  • 130+ Sway Mastermind alumni
  • Wedding professionals across all vendor categories (planners, photographers, venues, florists, videographers, DJs, bands, HMUAs, caterers, stationers, rentals, officiants)
  • Proven framework used at every price point (from aspiring luxury to ultra-luxe)

Track record:

This isn't experimental.


This is tested, proven, and refined over 1,000+ real businesses.

JOIN THE WAITLIST

✅  You want a real, lasting solution, not another quick fix or magic formula

✅  You're ready to go deep with your business strategy and follow a proven approach

✅  You're willing to look honestly at what's not working and make changes

✅  You’re willing to follow a new system and implement what you learn

✅  You’re ready to show up for yourself


This is not for you if:

❌ You'd prefer a get-rich-quick scheme that'll fall apart faster than a buttercream cake in a Texas summer

❌ You're good with the business equivalent of duct tape and prayers

❌ You like staying stuck where you are (no judgment, comfort zones are cozy)

❌ You prefer cobbling together ideas from podcasts and Facebook groups like some kind of business Frankenstein

❌ You'd rather complain about your problems than fix them (again, we get it, complaining is honestly pretty fun)

This is for you if:


If you're looking for a no-fluff, highly actionable way to grow your business and sales skills, I don't think a better option exists for our industry!

- Erika Aileen

photographer
erika aileen photography

Sam's education and tutoring has completely changed my approach my clients - bringing my business to a very high level.

- Federica Beni

planner & event designer
federica beni events

Sway Mastermind offered valuable insights into buyer psychology and gave me the tools to level up my skills as a wedding venue owner.

- MaryBeth Romagnoli

venue owner
windridge estates

Having a mentor who doesn’t just advise, but genuinely roots for your growth, is rare. And having a team that brings generous support and unlocks your potential is pure gold.

- Larisa Shorina

PHOTOGRAPHER
LARISA SHORINA PHOTOGRAPHY

I’m not trying to sway your decision… 

(Okay yes I am, that's literally my job. But also here are genuine answers to questions we hear constantly.)

How do I know if I’m “ready” for this mastermind?

If you need more inquiries and bookings from the right couples and want to charge more for your services, you’re ready.

Is this for wedding professionals only?

Yes. If you're not a wedding professional, there are more applicable programs out there tailored to your industry. This would not be a wise investment for you.

What vendor categories can sign up?

Any and all types in the wedding industry. Our client roster includes planners, designers, photographers, venues, videographers, DJs, bands, floral designers, HMUAs, caterers, stationers, décor rentals, linen rentals, and officiants. We've helped them all, and we can help you, too.

What if I’m not in the “luxury” market yet?

You're at the perfect stage to join. You can save years of wasted time, because this mastermind is a step-by-step to success with affluent buyers. Luxury brands are created, not born. We'll show you how to build an online presence, collateral, buying experience, and client journey all worthy of a luxury brand.

What if I’m already finding success in the luxury market?

Sway Mastermind gives you the strategies and tactics to raise your prices even more, even faster, and close business even more consistently. The done-WITH-you deliverables and audits can easily be geared to get you from luxe to ultra-luxe, and the sales training works at the absolute highest levels in the industry.

What if I get most of my clients through planner/vendor referrals?


We recommend not putting all your eggs in one basket. Instead, create diverse sources of business with social media, SEO, blogging and referrals from your past and current clients (all of which are covered in the mastermind). And remember: Everyone else you're competing with for business is also getting referrals from the same planners. In this situation, the key to success is knowing how to book more couples, and we dig deep into this throughout the mastermind.

What exactly will be covered in the program?

You'll APPLY (not just learn about): Complete messaging strategy, social media strategy, inquiry response approach, discovery call framework, pricing structure, custom proposals, objection handling scripts, follow-up sequences, referral networks, personal brand strategy, and networking plan. Plus buyer psychology, communication styles, imagery selection and the science behind luxury purchasing decisions.

What if I’ve already received some of the done-for-you services included?

Sway Mastermind is an incredible complement to any work we've already done for you. Sam will customize the program inclusions to accommodate your previous purchases, ensuring you get the same value.

What's the difference between this and other coaching programs?

Most programs teach you concepts and hope you implement. Sway is a done-WITH-you intensive where you actually build every asset during the program. You leave with completed toolkit, not just notes.

Do we get to keep these templates, guides and tutorials?

Yes. You’ll receive access to Ideaction’s entire collection of hidden webpages for Showit, including templates for custom proposals, inquiry responses, and referral partners in addition to a full library of masterclasses on key topics.

How much of my time will it take to effectively participate?

3 sessions per month at 90 minutes each = 4.5 hours of structured monthly training. Plus a few hours throughout the year for positioning interviews and asset creation BUILD sessions. 

Will there be replays of the group sessions?

Yes. We will post in a video library you'll have access to forever.

How will we meet as a group?

Zoom. Plus, we have a private professional on-line community for questions and peer-to-peer connections between group sessions.

What's "live coaching" and how does it work?

Live coaching sessions are 25-30-minute "hot seat" sessions where Sam works on YOUR specific business challenges. They are 100% optional. Your Sway Pod nominates you, and you're guaranteed (1) hot seat during the year (we'll add extra sessions if needed to ensure everyone gets their turns).

What are Sway Pods?

Groups of 5 people who become both your accountability partners and board of directors. You review each other's work, share monthly metrics, support hot-seat prep, and show up for co-working sessions. 

How much 1:1 attention will I receive?

Katy will personally interview you for 2 hours to build your messaging strategy. You'll get an opportunity for live coaching coaching sessions with Sam (25-30 mins each). Each audit and review you receive will be tailored to your business, with personalized recommendations. No other mastermind or group program in the wedding industry gives you as much individual attention as Sway Mastermind.

I have more questions, how can I get in touch?

Email Sam, and he can answer any questions you have directly.

You Can Do This!

Sway Mastermind offers everything you need to attract more ideal couples and book clients at higher prices. We’re so confident you’ll see success with our program that we’re doing what almost no other mastermind offers.

A satisfaction guarantee.

If you participate in the learning sessions, implement the applications, and tap into the template/guide/tutorial library and still don’t see the value, we’ll let you leave the program without fulfilling your 12-month commitment. 

We know you can do this with our guidance and support!





60-day satisfaction Guarantee

Our Sincere

WHAT YOU’LL add to your business:

12 months. 3 sessions per month. Every asset built.

THE SWAY MASTERMIND EXPERIENCE

✓ Complete positioning report and brand deep-dive with Katy
✓ Ideal client avatar with psychographics
✓ Brand voice and messaging strategy
✓ Buyer-type breakdown with communication recommendations

Months 1-3: Foundation

Months 4-6: Attraction

✓ Social media content strategy and calendar
✓ Image selection for portfolio and website (professional audit)
✓ Website messaging audit with action items
✓ Custom AI tools for content creation

Months 7-10: Conversion

✓ Inquiry response templates and GPT
✓ Discovery call framework and question builder GPT
✓ Pricing structure audit with recommendations
✓ Custom proposal template and copywriting
✓ Objection handling scripts and GPT
✓ Follow-up sequence templates

Months 11-12: Growth & Retention

✓ Client management and gifting strategy
✓ Personal brand and networking plan
✓ Referral network templates (client + vendor)
✓ Upselling frameworks

JOIN THE WAITLIST

HOW YOU BUILD IT:

Sam delivers focused training on one topic (90 mins)

Teach Sessions (Week 1):

You create the actual asset with expert guidance (90 mins)

Apply Sessions (Week 2):

Real, live coaching on real business challenges (90 mins)

Coach Sessions (Week 3):

Rinse and repeat -- plus:

  • Your Sway Pod (group of 5) for accountability and peer review
  • Guaranteed personal live coaching session with Sam
  • Monthly office hours with Ideaction and Duet team
  • Quarterly celebrity guest Q&As
  • Online community
  • Co-working sessions
  • 10% off agency services

More than $20,000 in Total Program Value

Just $595/Mo

JOIN THE WAITLIST

With a 12-month commitment. Enrollment is now closed.
Click below to join the waitlist.

THE INVESTMENT:

You Can Do This!

Sway Mastermind offers everything you need to attract more ideal couples and book clients at higher prices. We’re so confident you’ll see success with our program that we’re doing what almost no other mastermind offers.

A satisfaction guarantee.

If you participate in the learning sessions, implement the applications, and tap into the template/guide/tutorial library and still don’t see the value, we’ll let you leave the program without fulfilling your 12-month commitment. 

We know you can do this with our guidance and support!





60-day satisfaction Guarantee

Our Sincere

You're closer than you think

The difference between where you are now and consistently booking luxury clients at premium prices isn't another styled shoot.

It's not a better Instagram feed or one more networking event.

It’s the foundation: The strategic pieces that come BEFORE the perfect portfolio. The buyer journey that moves couples from inquiry to signed contract. The marketing messages that supports luxury prices.

And you already have what it takes to build it.

12 months. Every part of the buyer's journey upgraded. Expert guidance at every step.

2026 is your year to upgrade everything in your marketing and sales process.

Are you ready?

That's exactly what Sway Mastermind gives you.

You don't need to wait until you're "more established" or "more ready." You need expert guidance to see your blind spots and a proven system to fill the gaps.

JOIN THE WAITLIST

ENROLLMENT IS NOW CLOSED. CLICK BELOW TO JOIN THE WAITLIST.