"If I just had a better portfolio... got on the right preferred lists... posted more consistently... the bookings would come."
So you invest in another destination shoot. Rebuild your website. DM planners who ghost you.
And you're still not booking the clients you want at the prices you deserve.
You think the problem is the crowded market, when it’s actually your buyer journey.
HERE'S THE UNCOMFORTABLE TRUTH:
Here's what most wedding pros believe:
THE SIMPLE TRUTH IS
Luxury is closer than you think
Your portfolio isn't the problem. Your preferred vendor status isn't the issue. The problem? You're missing critical gaps in buyer journey. Your inquiry responses. Your discovery call structure. Your follow-up process.
And you can't see what's broken because you're too close to your own business.
These missing pieces are fixable. They're not about working harder or becoming a "sales expert."
They're about building the complete foundation before chasing more followers. Before the styled shoots. Before the networking events.
The Good News?
And here's the Best Part
You already have what it takes to fix them. You don't need to wait until you're "more established" or "more ready."
You just need someone to show you what's missing and give you the step-by-step process to build it.
You've invested in courses, workshops, and styled shoots. You've rebuilt your website, revamped your Instagram, and networked until the thought of one more vendor event made you want to move to a cave.
But when you're inside your own business, you can't see what's actually stopping clients from booking.
You need an outside perspective and a systematic solution to fix it, not another piecemeal tactic.
HERE'S WHY YOU CAN'T FIX THIS ALONE:
You've tried figuring it out yourself.
Because the wedding pros who are thriving in luxury didn't get there through portfolio upgrades or planner connections.
They built an inquiry response that builds immediate trust, the discovery call structure that demonstrates value, the pricing presentation that positions them as the expert choice. A proven workflow that has helped wedding pros across every vendor category reach success on their own terms.
One that's proven. And one that we’ll build with you every step of the way.
More Instagram followers won’t fix a weak inquiry response. A new website won't compensate for discovery calls that don't build value. Better on every preferred vendor list won’t help if your follow-up process loses interested couples.
You need the right framework. Not scattered tactics.
But you won't get there by doing more of what you're already doing.
Here's what you need to hear:
The luxury market is within reach
Because when you build the right structure, you can:
And here's the breakthrough: We show you exactly which pieces you need and help you build them in the right order.
That's exactly what this program does for you.
Here's what past Sway students discovered:
It's whether you have a buyer journey that moves couples from inquiry to signed contract.
Introducing Sway Mastermind
A 12-month implementation intensive where you build your marketing and sales strategy with expert guidance every step of the way.
This isn't a course where you watch videos and hope you implement. This isn't group coaching where you show up and talk about your problems.
(Though let's be honest, we'll definitely do some of that. We're only human.)
This is a done-WITH-you program where you actually create every asset your business needs while a team of experts guides, audits, and refines your work.
You don't just learn. You build.
Every month follows the same rhythm:
Sam delivers focused training on one strategic topic
You create the actual asset using custom tools loaded with your positioning
Real coaching on real problems in your business
Week 1: Teach -
Week 2: Build -
Week 3: Hot Seat -
WHAT MAKES THIS DIFFERENT:
You don't work alone. You work with your crew.
You're assigned to a Sway Pod that becomes your advisory board for the year. They review your work, nominate you for hot seats, share monthly wins, and keep you accountable.
You don't start from scratch. You start with your foundation.
Katy personally interviews you for 2 hours. Then we deliver your complete positioning report including your ideal client avatar, brand voice, and messaging strategy.
You don't leave with notes. You leave with everything built.
✓ Your complete positioning framework
✓ Your website audited and optimized
✓ Your portfolio curated and refined
✓ Every sales asset created (inquiry responses, discovery call
framework, proposals, objection scripts, follow-up sequences)
✓ AI-powered tools that execute your strategy forever
✓ A peer network that continues long after the program ends
By the end of 12 months, you have:
Complete positioning report
Months 1-3: Foundation
THE 12-MONTH JOURNEY:
Months 4-6: Attraction
Content calendar, website & image audits
Months 7-10: Conversion
Completely overhauled sales infrastructure
Gifting strategy, networking plan, referral templates
Months 11-12: Retention & Growth
Plus Throughout the Year:
+ Monthly office hours with the Ideaction team
+ Professional audits of any asset (one round per asset)
+ Quarterly celebrity guest sessions with A-list wedding pros
+ Private Slack community for daily support
+ Co-working sessions to build alongside peers
+ 50% off website design services
- Social media strategy, image selection, portfolio curation
- Guaranteed at least (1)hot seat coaching sessions with Sam on YOUR business
- Monthly office hours with the Ideaction team
- Professional audits of any asset (one round per asset)
- Quarterly celebrity guest sessions with A-list wedding pros
- Private Slack community for daily support
- Co-working sessions to build alongside peers
- + 50% off website design services
What would it cost to build all of this yourself?
LET'S TALK ABOUT THE INVESTMENT
$5,000-10,000
Positioning consultant:
$3,000-8,000
Website copywriter:
$5,000-10,000
Sales coach:
$500-1,000
Proposal templates:
$2,000-3,000
Custom GPT development:
$300-500
Portfolio audit:
Priceless
One single tear rolling down your credit card's face:
$16,000-30,000+
Total if you hired experts separately: *
*And that's assuming you even know WHICH experts to hire and in what order.
How many inquiries will you lose while your inquiry response is weak? How many discovery calls will end with "we'll think about it" because you didn't build enough value? How many months will you spend at lower prices because you don't have the positioning to support luxury rates?
Or you could spend years figuring it out through trial and error:
Every month you're missing critical pieces in your buyer journey, you're leaving money on the table. Not just in lost bookings, but also in the prices you could charge if you had the right approach.
Sway Mastermind is 7140 for the year (595/mo for 12 months).
That's less than most wedding pros spend on styled shoots, website redesigns, and random courses in a single year.
Instead of scattered tactics, you get a proven sales and marketing blueprint built with you, step by step. And the custom tools, templates, and methodology that you can keep forever.
The cost of NOT having the right structure in place.
Here's what most wedding pros don't calculate:
More than $20,000 in Total Program Value
Just 595/Mo
✓ Social media content calendar template
✓ Referral network templates (client + vendor)
✓ Networking strategy guide
✓ Gifting strategy guide
✓ Email templates for entire buyer journey
✓ Competitive advantage formulas
✓ Revenue forecaster and budget tools
✓ Buyer-type cheat sheet
Templates, Guides, and Tools
Ready-to-use resources built on proven frameworks
✓ Custom GPTs loaded with YOUR positioning for all sales assets
✓ Professional website audit with action items
✓ Image selection audit for portfolio and website
✓ Inquiry response templates + GPT
✓ Discovery call question builder + GPT
✓ Pricing & package audit
✓ Custom proposal template + copy GPT
✓ Objection handling scripts + GPT
✓ 50% off website design services
Done-With-You Deliverables
Built by you WITH expert guidance from the Ideaction team
✓ Lifetime access to masterclass library
✓ Guaranteed personal hot seat coaching session(s)
✓ Monthly co-working sessions with your mastermind peers
✓ Quarterly celebrity guest Q&As with A-list wedding pros
✓ (1) 60-minute 1:1 private session with Sam
From Sam Jacobson, behavioral science expert and wedding industry business strategist, who has coached 1000+ wedding professionals on luxury sales strategies.
Laser-focused marketing & sales training
For the 12-month commitment
The 2026 Sway Mastermind enrollment is open through March 5th.
- Welcome package ships to your inbox
- Added to private Slack community
- Assigned to your Sway Pod (your hand-selected crew for the year)
- Orientation session scheduled
Immediately:
+
- Katy schedules your 2-hour positioning interview
- Month 1 training begins (Business Strategy + Goals)
- You start building alongside your pod
Within 2 weeks:
+
- Complete positioning report delivered
- Custom GPTs unlocked
- Foundation complete, ready to build marketing and sales assets
Within 90 days:
+
- Every sales asset built and audited
- Hot seat coaching sessions completed
- Complete marketing and sales suite in place
- Peer network that continues beyond the program
By Month 12:
+
READY TO BUILD YOUR FOUNDATION?
Here's what happens when you enroll:
Investment: 595/mo for 12 months (7140 total)
You Don't Have Time to Mess Around With Trial and Error
2026 IS YOUR YEAR TO FIX THE FOUNDATION
Every month you wait is another month of:
The wedding pros who are thriving right now didn't figure this out on their own. They stopped waiting for "someday when they're more ready" and got expert guidance to build the blueprint and toolkit their business needed.
- Lost bookings because your inquiry response doesn't build trust
- Lower prices because your positioning doesn't support luxury rates
- Missed opportunities because your discovery calls don't demonstrate value
- Wasted energy on tactics that don't address the real problem
The question to ask yourself:
"If I wait another year, what will that cost me in lost revenue, stress, and opportunities I'll never get back?"
The foundation doesn't build itself. And your success can't wait any longer.
Enrollment closes March 5th. The program begins March 2026.
I am SO glad I took a chance on this mastermind. It was absolutely the right choice for me and had totally propelled me in a new direction with my business. I got 25 inquiries for December which is almost 50% more than I got at the same time the year previous. More importantly, the inquiries I am getting are so much more in line with my ideal client.
Blair
aeternum artistry
Sway is an amazing program and wealth of knowledge. I think every professional needs it as a foundation for their business.
Nathan Jaffan
Nathan Jaffan Photography
Kate Morris
KATE ANN PHOTOGRAPHY
Sway Mastermind made a positive impact on my sales. Last year I photographed 20 weddings and filled my calendar, while increasing my average price by 46%.
I learned SO much - more than I can even put to immediate use, though what I have already put into practice has helped tremendously. However, I know what I learned will carry me through the next several years in business and allow me to make many improvements over time. The information I learned will also grow WITH me - strategies I can use and adjust for years as my business evolves.
Erin
Clover Event Design
Within 12 months, you will have:
Here's what the program delivers:
OUR COMMITMENT TO YOU
We've guided over 1,000 wedding professionals with coaching based on all these components, including 130+ Sway Masterminders. We know what works.
If you show up, do the work, and engage with your pod, you WILL leave with a complete toolkit that works.
✓ Complete messaging strategy (ideal client avatar, messaging, brand voice)
✓ Every sales asset built (inquiry responses, discovery framework, proposals, objection scripts, follow-up sequences)
✓ Professional audits of your website, portfolio, and pricing
✓ Custom GPTs loaded with your positioning that work forever
✓ Personal hot seat coaching sessions with Sam
✓ A peer network through your Sway Pod
- Complete messaging strategy (ideal client avatar, messaging, brand voice)
- Every sales asset built (inquiry responses, discovery framework, proposals, objection scripts, follow-up sequences)
- Professional audits of your website, portfolio, and pricing
- Custom GPTs loaded with your positioning that work forever
- Personal hot seat coaching sessions with Sam
- ✓ A peer network through your Sway Pod
This is done-WITH-you, not done-FOR-you. You have to show up.
Here's what we can't guarantee:
But here's what we know:
When wedding pros build the proper structure BEFORE chasing portfolio perfection, they book better clients at higher prices with less stress.
You already have what it takes. You just need the right framework and support to build it.
We can't make you implement what you build.
We can't force you to raise your prices.
We can't book clients for you.
Sam isn't a wedding vendor turned coach who figured things out for their own business and decided to teach it.
He's spent 15+ years as a business consultant and strategist studying buyer psychology, behavioral economics, decision-making science, and luxury purchasing behavior, then applying those principles specifically to wedding professionals.
Why listen to Sam Jacobson?
- Formal training in behavioral economics (Certificate in Applied Behavioral Economics, Texas A&M, 2023)
- Founder and Head Coach of Ideaction Consulting since 2016, specializing in wedding industry marketing and sales
- Former Director of Operations for Todd Events, bringing real operational leadership experience
- Nearly a decade in luxury hospitality and event sales as Lodging Director and Event Sales Manager at Roche Harbor Resort
- Coached 1,000+ wedding professionals on attracting and closing luxury clients
- Built frameworks based on behavioral science, not industry gossip or random tactics
- Created the positioning and sales approaches used by top wedding pros across every vendor category
His background:
What makes his approach different:
- Katy Jacobson: Brand strategist
- Steph: Sway Community and client experience manager
- Lauren: Professional copywriter and strategist
- Maia: Image and website auditor
The Ideaction team includes:
- 130+ Sway Mastermind alumni
- Wedding professionals across all vendor categories (planners, photographers, venues, florists, videographers, DJs, bands, HMUAs, caterers, stationers, rentals, officiants)
- Proven framework used at every price point (from aspiring luxury to ultra-luxe)
Track record:
You're ready to go deep with your business strategy and follow a proven approach
You're willing to look honestly at what's actually not working and make a change
You’re willing to follow a proven system and implement what you learn
You’re ready to show up for yourself
This is for you if:
This is not for you if:
You're good with the business equivalent of duct tape and prayers
You like staying stuck where you are (no judgment, comfort zones are cozy)
You prefer cobbling together ideas from podcasts and Facebook groups like some kind of business Frankenstein
You'd rather complain about your problems than fix them (again, we get it, complaining is honestly pretty fun)
If you're looking for a no-fluff, highly actionable way to grow your business and sales skills, I don't think a better option exists for our industry!
- Erika Aileen
photographer
erika aileen photography
Sam's education and tutoring has completely changed my approach my clients - bringing my business to a very high level.
- Federica Beni
planner & event designer
federica beni events
Sway Mastermind offered valuable insights into buyer psychology and gave me the tools to level up my skills as a wedding venue owner.
- MaryBeth Romagnoli
venue owner
windridge estates
I’m not trying to sway your decision…
(Okay yes I am, that's literally my job. But also here are genuine answers to questions we hear constantly.)
If you need more qualified inquiries and want to charge more for your services, you’re ready.
Yes. If you're not a wedding professional, there are more applicable programs out there tailored to your industry. This would not be a wise investment for you.
Within the wedding industry: Any and all types. Our client roster includes planners, designers, photographers, venues, videographers, DJs, bands, floral designers, HMUAs, caterers, stationers, décor rentals, linen rentals, and officiants. We've helped them all, and we can help you, too.
You're at the perfect stage to join. You can save years of wasted time, because this mastermind is a step-by-step to success with affluent buyers. Luxury brands are created, not born. We'll show you how to build an online presence, collateral, buying experience, and client journey all worthy of a luxury brand.
Sway Mastermind gives you the strategies and tactics to raise your prices even more, even faster, and close business even more consistently. The done-WITH-you deliverables and audits can easily be geared to get you from luxe to ultra-luxe, and the sales training works at the absolute highest levels in the industry.
We recommend not putting all your eggs in one basket. Instead, create diverse sources of business with social media, Pinterest, SEO, blogging and referrals from your past and current clients (all of which are covered in the mastermind). And remember: Everyone else you're competing with for business is also getting referrals from the same planners. In this situation, the key to success is knowing how to book more couples, and we dig deep into this throughout the mastermind.
You'll BUILD (not just learn about): Complete messaging strategy, social media strategy, inquiry response approach, discovery call framework, pricing structure, custom proposals, objection handling scripts, follow-up sequences, referral networks, personal brand strategy, and networking plan. Plus buyer psychology, communication styles, imagery selection and the science behind luxury purchasing decisions.
Sway Mastermind is an incredible complement to any work we've already done for you. Sam will customize the program inclusions to accommodate your previous purchases, ensuring you get the same value.
Most programs teach you concepts and hope you implement. Sway is a done-WITH-you intensive where you actually build every asset during the program. You leave with completed toolkit, not just notes.
Yes. You’ll receive access to Ideaction’s entire collection of hidden webpages for Showit, including templates for custom proposals, inquiry responses, and referral partners in addition to a full library of masterclasses on key topics.
3 sessions per month at 90 minutes each = 4.5 hours of structured training monthly. Plus a few hours throughout the year for positioning interviews and asset creation BUILD sessions.
Yes. We will post in a video library you'll have access to forever.
Zoom. Plus, we have a private professional on-line community for questions and peer-to-peer connections between group sessions.
Hot seats are 25-30-minute live group coaching sessions where Sam works on YOUR specific business challenges. Your Sway Pod nominates you, and you're guaranteed (1) hot seat during the year (we add extra sessions if needed to ensure everyone gets their turns).
Groups of 5 people who become both your accountability partners and board of directors. You review each other's work, share monthly metrics, support hot-seat prep, and show up for co-working sessions.
Katy will personally interviews you for 2 hours to build your messaging strategy. You'll get 2-3 guaranteed hot-seat coaching sessions with Sam (25-30 mins each). Each audit and review you receive will be tailored to your business, with personalized recommendations. No other mastermind or group program in the wedding industry gives you as much individual attention as Sway Mastermind.
Book a 15-minute consultation call with Sam, and he can answer any questions you have directly.
You Can Do This!
Sway Mastermind offers everything you need to attract more ideal couples and book clients at higher prices. We’re so confident you’ll see success with our program that we’re doing what almost no other mastermind offers.
A satisfaction guarantee.
If you participate in the mini-masterclasses, receive the done-for-you services, tap into the template/guide/tutorial library and still don’t see the value, we’ll let you leave the program without fulfilling your 12-month commitment.
We know you can do this with our guidance and support!
60-day satisfaction Guarantee
Our Sincere
WHAT YOU’LL BUILD:
12 months. 3 sessions per month. Every asset built.
THE SWAY MASTERMIND EXPERIENCE
✓ Ideal client avatar with psychographics
✓ Brand voice and messaging strategy
✓ Buyer-type breakdown with communication recommendations
Months 1-3: Foundation
Months 4-6: Attraction
✓ Image selection for portfolio and website (professional audit)
✓ Website messaging audit with action items
✓ Custom GPTs for content creation
Months 7-10: Conversion
✓ Discovery call framework and question builder GPT
✓ Pricing structure audit with recommendations
✓ Custom proposal template and copy GPT
✓ Objection handling scripts and GPT
✓ Follow-up sequence templates
HOW YOU BUILD IT:
Teach Sessions (Week 1):
Build Sessions (Week 2):
Hot Seat Sessions (Week 3):
Plus
- Your Sway Pod (group of 5) for accountability and peer review
- Guaranteed 2-3 personal hot seat sessions with Sam
- Monthly office hours with Ideaction team
- Quarterly celebrity guest Q&As
- Professional Slack community
- Co-working sessions
- 50% off website design services
You're closer than you think
The difference between where you are now and consistently booking luxury clients at premium prices isn't another styled shoot.
It's not a better Instagram feed or one more networking event.
It’s the foundation: The strategic pieces that come BEFORE the perfect portfolio. The buyer journey that moves couples from inquiry to signed contract. The marketing messages that supports luxury prices.
And you already have what it takes to build it.
12 months. Every asset built. Expert guidance at every step.
2026 is your year to fix the foundation.
Are you ready?
That's exactly what Sway Mastermind gives you.
You don't need to wait until you're "more established" or "more ready." You need expert guidance to see your blind spots and a proven system to fill the gaps.
