Book More
Luxury Clients at
Higher Prices

Lock in Early Bird Benefits Without the Rush

Sway Mastermind

The Wedding Industry’s Only Level-Up Program Dedicated 100% to Advanced Sales & Marketing Strategies

Sway Mastermind is a year-long intensive for wedding professionals who are done chasing inquiries and ready to attract luxury clients who book without hesitation.
It's not about working harder
It's about understanding buyer psychology, positioning yourself as the obvious choice, and building a marketing and sales system that brings premium clients to you.
130+ wedding pros have gone through the Program
They've raised their prices, filled their calendars with ideal clients, and built businesses that work for them.

Enrollment Opens February 16th and Closes March 5th 

Enrollment Opens February 16th &
Closes March 5th 

Early Bird List members get access February 14, giving you two extra days to review everything and make your decision before spots start filling.

What You Get as an Early Birder

When you join the Early Bird List (by February 13), you get:

Enroll on February 14, two full days before the public (and two extra days to decide)
48 hour head start
Enroll on February 14, two full days before the public (and two extra days to decide)
Lock in Tier 1 benefits if you enroll by February 18 at noon
Founding Member guarantee 
Live session on February 13 to ask anything about leveling up your business
Private Q&A with Sam 
See exactly what we're covering before anyone else
2026 curriculum sneak peek
on the mastermind program

10% Discount
OR 1 page of website copywriting (normally $900-1,500 value)

3 hours of design services
add me to the list

When you're one of the first 10 to enroll

you get all of the above, plus:

for all done-for-you services

Priority Scheduling
VIP hour with Abby from Duet plus other celebrity wedding pros
VIP hour with Abby
in every intensive

Guaranteed hot seat coaching
Access to exclusive website office hours

office hours

Early access to all masterclasses before the rest of the group

Masterclass Early access
10% LIFETIME discount
on all Ideaction website services (ie. copy and design)
*After the first 10 spots fill, benefits decrease with each tier BUT Early Bird List members have until February 18 at noon to lock in Tier 1, giving you nearly a full week to decide while everyone else is racing for spots when doors open February 16.
SIGN UP NOW

you get all of the above, plus:

What You Get as an Early Birder

When you join the Early Bird List (by February 13), you get:

Enroll on February 14, two full days before the public (and two extra days to decide)
48 hour head start
Lock in Tier 1 benefits if you enroll by February 18 at noon
Founding Member guarantee 
Live session on February 13 to ask anything about leveling up your business
Private Q&A with Sam 
See exactly what we're covering before anyone else
2026 curriculum sneak peek
on the mastermind program
10% Discount
OR 1 page of website copywriting (normally $900-1,500 value)

3 hours of design services

When you're one of the first 10 to enroll

for all done-for-you services

Priority Scheduling
VIP hour with Abby from Duet plus other celebrity wedding pros
VIP hour with Abby Jiu
in every intensive

Guaranteed hot seat coaching
Access to exclusive website office hours

office hours

Early access to all masterclasses before the rest of the group

Masterclass Early access
on all Ideaction website services (ie. copy and design)
10% LIFETIME discount
add me to the list
*After the first 10 spots fill, benefits decrease with each tier BUT Early Bird List members have until February 18 at noon to lock in Tier 1, giving you nearly a full week to decide while everyone else is racing for spots when doors open February 16.
add me to the list

I wasn't always a sales expert in the wedding industry. When I started selling directly to couples in 2006, I thought I could find success with my natural ability, charisma, and professional network. It worked for a few years...but then I started to plateau. I got stuck.

To reach the next level I had to learn what nobody was teaching at the time: the science behind how humans make decisions. Over the past decade, I've immersed myself in buyer psychology and applied behavioral economics to design a sales process that sells at the highest levels. I've coached 1:1 hundreds of wedding professionals in all fields, including some of the most recognized names in the industry.

That's why I created Sway Mastermind. It's the perfect solution for the biggest marketing and sales problems you face. No fluff. No creative discussions. Only practical methods to book better clients based on brain science.

Hi, I’m Sam

I teach the science behind how couples make decisions

SIGN UP NOW

Matt Thelen
Matt Thelen Entertainment

"It's impossible to summarize all the benefits I found with the program, but what I can say - through personal 1 on 1 time with Sam, monthly group masterclasses, amazing done-for-you templates, and audits of every aspect of my business - SWAY was both the magnifier of AND the fix for all my businesses weaknesses."

Kevin Unger
Morning Light Photography

"Sway was transformational for me and my business. The depth and breadth of Sam’s insight into every level of the wedding industry can help anyone grow in nearly every area of their business. I highly recommend Sway to anyone looking to elevate their wedding business."

Catherine Taylor
Woodland Fields Photography

"I learned a ton about how to target my ideal buyers through website and social media marketing as well as, the power of the discovery call and a well-done proposal. I also started selling higher-priced packages. The program has been very insightful!"

Don't miss your chance at Founding Member benefits.

Join the Early Bird List by February 13. It's free, there's no commitment, and you'll get the information and access you need to make the best decision for your business.

Key Dates

  • February 13, 11:59pm EST - Early Bird List closes
  • February 14, 12pm EST - Early Bird enrollment opens (48 hours before public)
  • February 16, 12pm EST - Public enrollment opens
  • February 18, 12pm EST - Founding Member guarantee window closes for Early Bird List
  • March 5, 11:59pm EST - Enrollment closes

Don't miss your chance at Founding Member benefits

It's free. There's no commitment. Plus, you'll get the information and access you need to make the best decision for your business.

Join the Early Bird List by February 13th

Mark Your Calendar!

February 13, 11:59pm EST
Early Bird List closes

February 14, 12pm EST
Early Bird enrollment opens (48 hours before public)

February 16, 12pm EST
Public enrollment opens

February 18, 12pm EST
Founding Member guarantee window closes for Early Bird List

March 5, 11:59pm EST
Enrollment closes