TRUSTED BY
in the “new norm”
Is your 2025 calendar where you want it?
Yes, the wedding industry is slow. But that’s only an explanation - not an excuse - for why it’s harder to fill dates.
Business owners who update their sales workflow now will see the results they want in the future.
Adapt Your Sales Process to
Book More Clients
Fox & Film
Josie Macbeth
Jacqueline Benet Photography
Jacqueline Benet
With This Ring
Brian Johnson
What they're saying
it's a crowded, noisy marketplace
Here are the Challenges We All Face in 2025
weddings are in a down market
your customers don't know how to buy
It’s not rainbows and unicorns like it was in 2022, so stop running your business with the same approaches you used a year or two ago.
Couples struggle to pick vendors, because they’ve never done this before. The best way for you to help is to educate yourself on what they need to know and when to share it.
couples don't prioritize weddings
Today’s couples are overwhelmed and overscheduled. Your job is to cut through the noise, reduce friction, and build interest to sign up for your services.
The #1 reason business owners fail to get enough bookings is because your marketing lacks messaging. Tune into your ideal clients’ trigger points to attract more inquiries.
Join us for a free live workshop!
Running into these problems too?
Fresh Perspectives on
Marketing & Sales Strategies
for Right Now
Get practical insights to book more clients - even when it’s slow
SHANNON LEAHY
Top Planner
shannon leahy events
“Sam always offers a fresh perspective on the wedding industry with actionable strategies and practices that you can implement immediately.”
So instead of doing one workshop with a replay, I’m doing different workshops covering the same content to
- Give you a chance to attend live
- Ask your most important questions
- Learn in a smaller group with more access to me
- Get personalized answers to questions
Pick a Day & Time for a LIVE Workshop
WE GET IT. YOU'RE BUSY.
Gain the Confidence You Need:
Create a strategy for navigating a tough market
Educate clients with the right information
Attract more and better clients to your inbox
Trigger buyer desires to create value
Build urgency to make decisions faster
Let hidden web pages sell for you to BTS decision-makers
Sales Collateral
& Custom Proposals
Share information and insights that connect with buyer desires
Website Messaging
Pick images that trigger ideal clients’ emotional motivations
01
Adjust Your Marketing & Sales in Key Areas
Social Media Content Stragegy
03
02
Remember, sales is a learnable skill - which means you, too, can discover how to grow your business, even when things are tough for the industry.
Come see how I’m helping my 1:1 clients reach success while others struggle.
Get Expert Insights on
How to Grow Sales
in an Down Market
Still faking it till you make it? How’s that going for you?
Pick a Live Workshop to Fit Your Schedule:
Jacqueline Hill Events
Jacqueline Hill
Ava Belle Hair & Makeup
Ava Belle
Lucky Onion
Cristy Fernandez
What they're saying
Over the past 18+ years I’ve obsessed about how to book more couples at higher prices. Here’s the truth: It’s harder RIGHT NOW than any other time since the Great Recession in 2008-2010.
If you’ve been riding the tide, going with your gut, faking it till you make it, learning from mistakes, using trial and error, or simply throwing spaghetti at the wall for your sales and marketing plan, well…Good luck with that.
Instead, I suggest you actually learn what to do in key areas like social media, website and sales.
It’s surprisingly simple (if not easy) to find your way to success in 2025.
I'm Sam
business strategist for wedding pros